Why Everyone Wants the Labubu Ultraman Toy: The Viral Pop Mart Crossover Explained
2025 is shaping up to be the year of the unexpected crossover—and nothing’s hotter than the new Labubu Ultraman designer toy from POP MART. If you’re seeing it all over TikTok, Instagram, or collector forums and wondering, “What’s the hype?”—this post is your VIP pass to one of the most buzzed-about toys on the planet.
What (or Who) Is Labubu?
Labubu is the wild, slightly spooky yet adorable star of THE MONSTERS series by POP MART, dreamed up by artist Kasing Lung. Think: pointy ears, toothy grin, and a look that’s equal parts mischief and charm. Labubu has a cult following among designer toy collectors and urban vinyl fans worldwide.
Ultraman: A Japanese Icon
If you grew up loving giant superheroes who battle monsters and save Earth, you know Ultraman. He’s the silver-and-red alien hero from one of Japan’s longest-running TV and movie franchises, and a symbol of nostalgia for generations of fans.
The Ultimate Mashup: Labubu × Ultraman
So what happens when you put these two legends together? Magic. In late 2025, POP MART teamed up with Tsuburaya Productions (the creators of Ultraman) for a special crossover. The result: a collectible Labubu dressed in Ultraman’s iconic suit, striking a heroic pose, but keeping all of Labubu’s quirky, mischievous personality. It’s a mashup nobody expected but suddenly everyone wants.
Why Is This Toy Blowing Up?
- Limited Edition Hype: Most Labubu Ultraman toys are released as blind boxes or through online lotteries. Scarcity + hype = instant collector frenzy.
- Crossover Power: This collab combines diehard Ultraman fans and the global POP MART/urban vinyl scene. Double the fanbase, double the buzz.
- Social Media Gold: Instagram and TikTok are packed with unboxings, collection pics, and “flex” posts showing off Labubu Ultraman in all its shiny glory.
- Resale Madness: With demand outstripping supply, some editions are reselling for hundreds—sometimes thousands—on eBay and collector sites.
How Much Is Labubu Ultraman Worth?
Retail prices are usually modest (about $15–$25 per figure), but once they sell out, prices spike fast. Recent lottery-only editions have sold for over $300 on the resale market. The rarer the version (metallic, glow-in-the-dark, exclusive colorways), the bigger the payday for lucky owners.
Where to Buy (and How to Score One)
- POP MART Official Site (for new drops and pre-orders)
- Secondary markets: eBay, StockX, and dedicated Facebook toy collector groups
- POP MART flagship stores in major cities worldwide
Pro tip: Watch for “blind box” drops and official lotteries. Turn on Instagram notifications for POP MART and Tsuburaya for launch alerts!
Collector Reactions: Is Labubu Ultraman Worth the Hype?
The verdict from toy heads? “Instant classic.” Fans praise the playful design, nostalgia factor, and the thrill of owning a rare piece of pop culture history. Even those who miss out on the first wave are already plotting trades and swaps to add Labubu Ultraman to their shelves.
Final Word: Pop Culture Meets Collectible Gold
Whether you’re a toy collector, an Ultraman diehard, or just a fan of cute-weird art, Labubu Ultraman is the viral mashup that’s got the internet—and collector wallets—on fire. Will you be lucky enough to snag one?
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Collecting toys or just love pop culture crossovers? Drop a comment below—what’s your favorite designer collab of 2025 so far?
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