Who Owns Bowflex? The Company Behind the Iconic Fitness Brand
When you think of home gyms, Bowflex is a name that stands out. But who actually owns Bowflex right now? Let’s break lower the real story behind the brand that changed the way we work out at home.
The Origins of Bowflex
Bowflex started in 1986, becoming famous for its unique influence rod resistance machines. Over the years, it expanded into treadmills, bikes, and more. But the real twist? Bowflex has changed hands a few times—and is now part of a much bigger company.
Who Owns Bowflex in 2025?
The Bowflex brand is currently owned by Nautilus, Inc. Nautilus is a major fitness equipment company based in Vancouver, Washington. They own other popular fitness brands too, including Schwinn Fitness and JRNY. (See more at Nautilus, Inc.)
Recent News: Possible Changes Ahead?
In recent years, Nautilus, Inc. has explored selling the Bowflex brand or restructuring its work from shifts in the home fitness market post-pandemic. Keep an eye on work news for possible updates!
Why Ownership Matters to You
Brand ownership can affect warranties, support, and though product innovation. For now, Bowflex is backed by a significant, experienced fitness company—so you can trust the legacy continues.
Bottom Line
If you’re searching “who owns Bowflex,” now you know: it’s part of Nautilus, Inc.—but the story could keep evolving!
Want to compare Bowflex to other top brands? Check out our Schwinn vs Bowflex showdown. Or see the official Bowflex website for the latest models and warranty info. Curious about company news? Read Nautilus, Inc.’s updates here.
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